The world of finance and asset management has a new star on the rise, and his name is Reda Hilali. This Moroccan CEO has made waves in the industry, securing a prestigious spot on Forbes Middle East's Top 50 Asset Managers list for 2026. But what makes Hilali's achievement so remarkable, and what does it tell us about the evolving landscape of finance in the Middle East?
Rising to the Top
Reda Hilali's journey to the top began in 2016 when he took the helm of Wafa Gestion, a subsidiary of Attijariwafa Bank. Under his leadership, the firm's assets under management soared to an impressive $17.7 billion in 2025, reflecting an annual growth rate of over 21%. This consistent growth and a solid market share of 22.4% have solidified Hilali's position as a force to be reckoned with.
One of the key strategies that contributed to Wafa Gestion's success was their focus on tailored investment solutions. In 2025, the firm launched three balanced funds specifically designed for high-net-worth families, and they also introduced a long-term fixed-income fund for an institutional client. These targeted offerings not only enhanced their reputation but also contributed to their strong standing in the regional ranking.
A Regional Perspective
The Forbes Middle East list provides an insightful snapshot of the asset management landscape across eight Arab countries. Collectively, these firms managed an astonishing $554 billion in assets in 2025, covering a diverse range of investment vehicles, from local and international equities to private equity and real estate investments.
The GCC region dominates the list, with 43 out of the 50 entries hailing from countries like Saudi Arabia, Kuwait, the UAE, and Egypt. However, it's important to note the significant presence of non-GCC countries like Morocco and Egypt, which collectively managed $31.2 billion in assets. This highlights a growing trend of diversification and the emergence of strong financial hubs beyond the traditional GCC strongholds.
Methodology and Insights
Forbes Middle East's ranking methodology is an interesting lens through which to view the industry. The primary indicator, total assets under management, is a clear reflection of a firm's success and scale. However, the inclusion of factors like AUM growth, leadership experience, and institutional strength provides a more nuanced evaluation.
What makes this methodology particularly fascinating is the emphasis on independent asset management firms. These firms, which operate without the backing of large banks, received higher weight in the ranking. This suggests a shift towards recognizing the value and expertise of smaller, more agile players in the industry. It also raises questions about the future of bank-affiliated asset management businesses and their ability to adapt to changing market dynamics.
A Broader Perspective
Reda Hilali's achievement is not just a personal triumph; it's a testament to the growing financial prowess of Morocco and the broader Middle East region. As the only Moroccan-based leader featured in this year's edition, Hilali represents a new generation of financial experts who are shaping the industry's future.
In my opinion, this trend of diversification and the emergence of non-GCC financial hubs is a positive development. It showcases the region's ability to foster innovation and talent, and it presents exciting opportunities for investors and businesses alike.
As we look ahead, it will be fascinating to see how the asset management landscape continues to evolve, and whether we'll witness more individuals like Reda Hilali rising to the top, challenging traditional power structures, and shaping the financial future of the Middle East.
